Ключевые слова - важный момент в ранжировании отдельных страниц сайта. Если искусно их употреблять, то можно добиться непременных успехов в продвижении ресурса в топе поисковых систем по определенным запросам, получив огромное количество новых посетителей.
Имя домена
Латиница - оптимизирующий вариант для обозначения заголовков страниц в адресной строке сайта. Могучие поисковые системы, аналогичные самым распространенным из них, Яндексу и Гуглу, вычислят их без тени колебаний. Это никаким образом не относится к кириллическому алфавиту, поскольку его поисковики заменят на цифровые обозначения, что явно не прибавит вам шансов подняться в топе поисковиков.
Название сайта
Для поисковых машин огромное значение имеет то, какое имя вы дадите вашему ресурсу. Так системы сразу же ранжируют сайты по тематике. К примеру, в качестве названия для ресурса о культивировании кактусов было бы «Планета кактусов». Составьте описание из нескольких слов, среди которых будут иметься и ключевые. Сайту-лавке, основывающемуся на реализации семян и луковиц цветочных растений, подойдет название «Цветочный рай» или «Посадите цветы».
Мета-теги
Мета-теги являются одним из значимых мест для игры с ключевыми словами. Наиболее весомыми из них являются title и discription, не стоит забывать вписывать их в соответствующие поля.
Заголовки меню
Бывалые веб-мастера советуют ставить заголовки меню при помощи тега h2, вставляя в них ключевые слова. Допустим, на сайте, посвященном обучению каратэ, раздел «Персоны» можно озаглавить как «Выдающиеся каратисты», а пункту меню об исторических фактах этого боевого искусства - присвоить название «История каратэ».
Текст на главной странице
Добрый путь - поставить в самом начале сайта, на главной, текст, написанный с учетом ключевых слов вашего ресурса. Стоит обратить ваше внимание на то, что ссылки, которые будут уносить с внутренних страниц сайта на главную, сыграют большую роль в продвижении ресурса. Обратите внимание, ключевые слова надо гиперболизировать, применяя специальные средства: в тексте - жирным шрифтом, а в заголовках - подчеркнутым или курсивом . При условии, если это ни в коей пинте не навредит дивному виду вашего ресурса, будьте добры к своим посетителям.
Имена ссылок
Вероятно, вы уже осознаете, о чем речь - нужно сделать перелинковку ресурса, соединив его внутренние страницы между собой ссылками. В следствии, индексация пройдет, как по маслу. Еще благотворнее отразится на ней грамотное составление анкоров внешних ссылок, которые будут делать на вас владельцы других ресурсов. Покорпите над тем, чтобы ссылки четко отражали то, о чем сайт. К примеру, на сайт-визитку компании, занимающейся проведением различных праздников, может вести линк «Организация незабываемого праздника».
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