Анкором SEO-профессионалы называют текстовое обозначение ссылок. Употребление анкоров - очень весомый вопрос при раскрутке любого сайта. В анкоре содержится информация, сообщающая читателю о том, что его ждет, если он кликнет по ссылке. Это может оказаться либо адрес сайта, или ключевое слово или фраза продвигаемой статьи. Отличный анкор помогает вашему сайту выйти на первые позиции в топе поисковых систем по определенному запросу.
Словесное значение ссылки следует составлять таким образом, чтобы оно отображало основную тему продвигаемой статьи. Допустим, в ваших задумках показать посетителю статью о том, какие условия надо соблюсти для выращивания огурцов в квартире, то анкор может иметь вид: «Огурцы на окне» . Делая такие ссылки, вы получите целевую аудиторию, то есть тех любопытных, которым нужна именно та информация, о которой вы пишите. К тому же это понравится поисковым системам, поскольку вы предоставляете достоверную информацию относительно тематики страницы, на которую делаете линк.
Прекрасный анкор - это ключевые фразы статьи, на который он ссылается, либо вплетения ключевых фраз в контекст. Эти слова в самом прямом смысле незаменимы при при продвижении сайта в топе поисковых машин.
Следует писать разнообразный анкор-лист. Анкор-лист - это перечень всех внешних и внутренних ссылок и их анкоров, кототрые направляют на определенный сайт или страницу. Не бесполезным будет врезать в описания ссылок с одними и теми же ключами добавочные слова или сочетания. Это важно для того, чтобы поисковые гиганты не могли свести на нет общее количество ваших ссылок, создав из них одну.
Например, вы хотите продвинуть главную страницу сайта по запросу «отдых на Ямайке». При создании анкора по данному ключевому запросу следует вставлять добавочные слова. Версии могут быть следующими: «Райский отдых на Ямайке», «Незабываемый отдых на Ямайке» или «Отдых на Ямайке зимой». У поисковых систем не будет надежды учинить неразбериху с вашими ссылками.
Впишите в анкор-лист не только ключевые фразы и слова, но и другие распространенные словосочетания, таким могут быть, к примеру, «Читать далее» или «Похожие статьи». К данным штукам относится также адрес продвигаемого сайта. Прежде уже говорилось, что это нужно для продвижения ресурса в топе поисковиков. Добавляйте в анкор-лист около 5% слов и словосочетаний, которые можно назвать редкими. В этом случае, описание ссылки может выглядеть, не просто «Вино в Крыму», а «Средневековое вино в Крыму».
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