Чем успешные блоги отличаются от всех остальных? Прочему есть блоги создатели, которых деньги зарабатывают, а есть - нет.
Параметры, которые отличают успешный блог от неуспешного.
1. Содержание. У авторов успешных блогов содержание качественное и интересное. Большое количество блоггеров пишут блоги без смысла. Необходимо писать именно для целевой аудитории. Статьи должны регулярно обновляться.
2. RSS. Это формат передачи данных, который позволяет читать ваши статьи на блоге, используя специальный RSS ридер.
3. Диалог с аудиторией. Это могут быть разнообразные семинары, встречи с читателями блога. В таком случае блог необходим для того, чтобы держать читателей в курсе событий. Диалог может быть через комментарии, сообщения приходящие на электронную почту.
Кроме всего этого, для того чтобы создать успешный блог необходимо найти несколько успешных блогов и попробовать определить, чем они выделяются от других блогов.
Что дает успешный блог своему автору?
1. Известность. В дальнейшем известность поможет при монетизации вашего блога.
2. Целевой трафик.
3. Связи. При помощи блога выстраиваются связи с определенными людьми. Это могут быть связи с вашими партнерами, клиентами, просто связи с интересующимися данной тематикой людьми. Начинает формироваться определенный круг людей, которые в будущем помогут добиться определенных целей.
4. Продажи. Продавать можно все что угодно. Товары, рекламу, информационные продукты и т. д.
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